The first batch of decks is almost sold out!

What’s the Punchup Deck? 

70 cards to help you have more fun writing copy, separated into three types:

• REFRAME cards for improv-inspired inspiration

• REFINE cards for editing, shaping, and tightening 

• REFRESH cards for shaking out the cobwebs

Specs: 

The cards are poker-sized (2.5"×3.5") and printed with a MPC game card finish on S30 stock. They feature a typeface made from my actual handwriting, which I (and I alone) think is very cool! Each deck is lovingly packed inside a custom rigid box with a smooth matte finish and sexy, sexy chicken illustrations. Like its homophone, it's shrink-wrapped for protection. *

* if you do not understand this joke, please ask me in a public setting.

Feedback from Punchup Deck beta testers:

"I really liked the cards that get you started with a very specific phrase. It’s so cool to have exact words to start when you’re stuck."

"I think this is a great idea for people who aren't naturally very creative and/or don't find writing effortless. I like these ideas for writing exercises and helping people unlock new ideas if they are stuck."

"It was a great way for me to do something novel while still thinking about my work. Dopamine hit!"

"I liked it as a fun way to break my brain out of its regular pathways to trying to solve a copywriting problem."